Webinar Series · Season 2

DevRel Strategy Room

Live sessions exploring DevRel strategy, tool adoption psychology, and developer program design — from the perspective of practitioners who have built in the trenches.

Past Sessions

6 Sessions
Wednesday, 5 August 2026Developer AdoptionProductDevRel

Why Great Products Still Fail to Win Developers

with Adewale "Ace" Abati, Staff Developer Advocate, Block

Every year, technically exceptional products struggle to gain traction while others with comparable capabilities become the tools developers recommend, contribute to, and build their careers around. Adewale "Ace" Abati explores the strategic role Developer Relations plays in turning technical excellence into developer adoption.

Tuesday, 28 July 2026Systems ThinkingStrategyDevRel

Beyond Evangelism: Applying Systems Thinking to Modern DevRel

with Rohit Ghumare

This session explores how systems thinking can help DevRel teams move beyond reactive execution and build scalable, resilient programs that influence developer adoption and business growth.

Saturday, 25 July 2026Personal BrandCareerDevRel

Beyond the Resume: Building a Personal Brand That Opens Doors

with Adora Nwodo

The people who consistently attract speaking invitations, leadership opportunities, startup advisory roles, and global career opportunities have intentionally invested in becoming known for something beyond the code they write. Renowned engineering leader, author, and community builder Adora Nwodo shares practical lessons from building a globally recognized personal brand while maintaining technical credibility.

Friday, 17 July 2026Developer EducationDevRelBusiness Impact

Turning Developer Education into Business Outcomes

with Linda Ikechukwu

Developer education does not end with documentation, tutorials, or a few YouTube videos; it's a strategic driver of product adoption, developer success, and long-term business growth. Linda joins us for a fireside chat on building impactful education programs that deliver measurable outcomes, followed by a live audience Q&A.

AIDevRelCloud

DevRel Strategy Room — Session 2

A deep dive into how AI is transforming the way developers and platform teams build, deploy, and operate production-grade cloud systems, from infrastructure provisioning to debugging and optimization.

AIDevRelMarketing

DevRel Strategy Room — Session 1

An in-depth conversation on how AI is influencing the way companies connect with developers and how DevRel, developer education, and marketing teams can adapt.

Upcoming Sessions

Next session being scheduled

The next season of the DevRel Strategy Room is in the works. Catch up on past sessions above in the meantime.

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